Hi I’m Morena Fiore, Designer Maker and Founder of Kodes. I started making jewellery in 2015 to allow others to express personality and creativity – something I had realised I had been doing because I couldn’t do so through my hair, which I lost when I was 12 because of Alopecia

How it all started…

I have had Alopecia Universalis since I was 12. It all started with me loosing hair in small patches. I still remember when my mum had to tell my ballet teacher I was quitting ballet because I couldn’t tie my hair in a bun at the top any longer.

It didn’t take long for my hair to fall completely and I was soon left with no control over my hair, in the prime of my teenagehood.

Through the years I eventually made peace with my condition and I think I found in jewellery the way to express myself and my creativity (which I couldn’t express through styling my hair).

I then realised other people out there were using jewellery to do exactly the same, for different reasons. 

I started Kodes in 2015 from my own need to create the jewellery I wanted and couldn’t find anywhere. I bought the materials and after making a necklace for myself, I had spares, so friends and family suggested I should make more and start selling them.

Initially I started using African Fabric and my first necklaces were made of fabric, wooden beads and knots.

I LOVED going shopping for African fabrics. It was paradise to step in one of the African Fabric shops in London.


Kodes also represents a little rebellion inside me towards growing up in a society in South Italy where everyone strived to wear the same designer items.

Affordable luxury

Here in London instead, I learned that luxury can be an item which is handmade, with love and care, by a designer maker rather than a high street brand or a designer brand in a factory.

I met lots of talented designer makers and learned that luxury can be exactly that: that item that nobody else will find in bulk on the high street, that you can request to be customised and made unique; your little affordable investment that doesn’t break the bank but still makes such a statement and allows you to be unique, bold and express your creativity.

Kodes is born from a need for affordable investment jewellery pieces, the perfect statement necklace or earrings that pack a punch, the item that you would wear at an interview, where you’re still dressing conservatively but you want to still express your creativity and personality.

Artwork by Giumetric

Meet Ciccia, Kodes’ CEWoof

Meet Ciccia, she’s a 10 years old (46+ in our years!) Cocker Spaniel and the paw of Kodes.

She enjoys a spot of modelling as well as looking after social media in the pawffice, bringing the followers all in a pack! She’s always pawsitive and believes everything is pawssible, especially when we emBARK on a new journey!

Se loves belly rubs as much as she loves sipping Pawsecco during the weekend. She loves balls but only if they squeak and she loves listening to OASIS, a passion we both share. Her boyfriend is called Duke and they often go for dates in the local park on the weekend.