Etsy London Local Spring Market write-up & tips
Photo from http://www.londonlocalteam.com/ll-activities/london-local-spring-market/
Last weekend I was at Etsy London Local Spring Market which was a great success!
The market was held in the stunning Hornsey Town Hall in Crouch End, a breathtaking venue with curtains I have always wanted to steal and make necklaces with!
The build up to the market was so well orchestrated and heavily advertised on social media not only by the organisers (which sometimes can be a bit overwhelming as it can just be a continuous flow of very same tweets), but it was a joint effort of all of us in the team, also thanks to tools like Treasuries which we were all making, featuring the products from all the stalls, and hashtags like #craftbuzz or #craftlondon with which we would combine the market hashtags #LoLoMarket to increase awareness.
The flyers were beautifully made by and were shared from very early on with us so we could use them as advertisement. It really did look like an event organised by a squad of 20 professionals! But the organisers are only 6, they all have their Etsy stores and some of them are even busy mummies!
On the day of the market I did not have the usual worry to get to the Market early to make sure I could offload the car (as the venue has no parking and the closest places to park are 5-10 mins away) and make sure my table has been assigned to me, like I usually have when I have a market. This time I was already sent an email a week in advance with a drop off time slot and a floor plan with my table clearly marked. How perfectly organised is that?
Emma, one of the organisers even had her stall by the entrance and could answer any questions and another was taking count of the footfall with a clicker. We had gorgeous decorations which were prepared at a craft party couple of weeks before by some of us stall holders and a photo booth. Our tweets when we used the event hashtag #LoLoMarket were also projected on a massive screen on the stage!
I also had the pleasure to meet some of the organisers, which I had been networking with on social media and I am really looking forward to socialise but also support in the future.
The lovely Etsy London Local organisers
All that social media activity paid off!
The hard work put into promoting the event was definitely felt in the turnout we had. Last time I was at this market (which was not organised by this super team!) I felt the people attending were much older in age and although it was a Christmas market, it felt like some of them were only passers-by or people looking for a temporary shelter from the cold.
This time we had a lot more people of my age group and even in early twenties but also lots of lots of families happy to buy even more than one item rather than just browse.We did not only have locals visiting but also a few bloggers including Lucy @shinythoughts who blogs about colorful life style.
I was so impressed with the organisation!!! This is definitely the best organised market I’ve ever had a stall at. It went exceptionally well for me and most of all I had lots of fun!
My tips and take aways from this market
So my main tip from this market is to definitely sign up to the Etsy London Local team if you live in London, support them as much as you can, get involved with the meet ups and especially apply for their market as I think this would be a great opportunity for anyone, especially for brand awareness and personal development, bt also for lots of socialisation, supporting each other and giving back to the community.
My only other tip this time around would be to get a card reader! Last time nobody asked me to pay by card but this time, almost 90% of buyers wanted to pay me by card. I wish there had been a same day delivery on an iZettle, but I ordered one while I was at the stall as I soon realised how important it was to have one! iZettle is what most of the other members of the Etsy London Local team have recommended to me. It’s small, quick and even comes with a handy app where you can upload (via the website) a CSV file of your products and add an image for each one too, so it’s easy for you to find in the app what product you would like to sell. The app also allows to record cash payments and to send the buyer a receipt via email so you both have all of it recorded somewhere, including a full breakdown of your sales by day, week, etc.
iZettle are even doing a promotion at the moment, where they send you a free card reader when you sign up if you register your bank account within 7 days of signing up.
Mine has arrived and I am so excited to use it, I can’t wait!
Custom necklace generator
This time I also soft launched an alpha version of an app I have built (yes I am a Web developer by day!) where customers could build their own custom geometric necklace from my Kodes Cubes collection. It allows them to pick a colour for each bead and to choose if the bead should be painted half or full. It’s still work in progress but stay tuned to hear about its launch kodes-generator.herokuapp.com